Provides Body & Fullness Midlengths to Ends up to 48 Hours

Adds Texture & Separation

Adds Volume at the Root on Dry Hair for Lift

Residue-Free/Transparent Formula

Odorless, Colorless Formula for a Transparent Finish

Pump up the volume on flat hair with John Frieda Volume Lift Volumizing Mousse, an airy foam that delivers lightweight volume and lifting for bouncy, touchable softness.

Great for fine or flat hair, including colour-treated hair, this lightweight foam adds volume, body, and lift without a stiff or heavy residue for styles that demand to be noticed.

Specially formulated with Air-Silk Technology, our lightweight styling foam plumps hair for a fuller look that's soft to the touch.

Pairing volumizing agents with styling mousse, this lightweight foam has a phthalate-free formula and is not tested on animals.

Discover our other John Frieda Volume Lift products designed to lift fine, flat hair, including shampoo, conditioner, and sprays.

VOLUME MOUSSE: For big hair with big plans. This weightless mousse gives you bombshell volume with a touchable, flexible finish that is totally flake and crunch free! Our light-as-air foam will take you to higher heights. The icing on top? Protect your ‘do with 450 degree heat protection and shape-memorizing goodness. Go big and take your hair twice as high with 2X volume instantly. We pour in vitamin E to nourish the hair, while prepping your locks for big & bold styling. Take your hair from limp to voluminous (hair types include: straight, wavy).

USING THE GOODNESS: Shake well and dispense a dollop into hands. Rake through damp hair from roots to ends. Air dry or blow dry. Sweet tip: For maximum volume, lift and blow dry hair away from scalp.

DELICATE LEMON COOKIE SCENT: Indulge in your shower with our delicious gourmand scents, inspired by real cakes and desserts. Delight in the scent of a vibrant yet delicate lemon cookie, exuding an invigorating blend of zesty citrus, warm bakery notes, and a touch of creamy vanilla for a truly cheerful experience. Top Notes: caramelized lemon, mandarin, bergamot | Middle notes: warm baked notes, coconut, raw sugar | Bottom Notes: vanilla, musk.

STYLING PROTECTION AND VOLUME: For mega volume, start in the shower with the Cake ‘Big Big Deal’ Thickening Volume Shampoo and ‘The Big Wig’ Thickening Volume Conditioner. Also try the ‘Big Wig’ Texture Spray to finish the look & give your hair added body and tousled texture.

NATURALLY LUXE: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.Our hair care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.

Biotin: Strength is the name of the game and biotin came to play. It helps to condition and strengthen strands to minimize future breakage and split ends in fine, weak hair.

Phytokeratin: This powerhouse trio of Hydrolyzed Soy, Corn and Wheat Proteins helps to condition hair, bind moisture, and improve suppleness.

Thickening Polymers: The final act in thickening are lightweight, film-forming polymers that wrap around each strand to plump and thicken, creating hair that looks and feels full and lush.

Hair Type: Perfect for Fine, Straight, & Curly Hair. Uses Biotin, Phytokeratin & Thickening Polymers to aid in strengthening, thickening, and making hair look full.

Marc Anthony Products: From curly hair and frizz control products to hair thickening products for high volume and hold, we have the right salon quality products to help you care for your hair, your way

CURL STYLER: Say hello to your new curl bestie with this all-in-one curl styling superstar. She does it all with the high hold definition of a gel and the voluminous look of a foam- totally flake-free! Infused with Coconut Oil and Shea Butter to hydrate curls.

USING THE GOODNESS: On damp hair, start with a moisturizing treatment, like our Curl Friend Curl Cream. Time to style with this transformative gel! Apply a few pumps section by section from root to ends, working through curls into your desired ’do. Rake, scrunch or finger twirl curls.

SMOOTH DEFINED CURLS: For best results, start your shower routine with the Cake ‘Curl Friend’ Curl Enhancing Shampoo and Conditioner to restore moisture, and cleanse curly locks.

LEMON MERINGUE PIE SCENT: Fresh baked notes with a zesty citrus top followed by a mouthwatering sweet vanilla cream. Milky and buttery accents blend perfectly together helping to create a delicious fragrance that keeps you coming back for more.

NATURALLY LUXE: Who says you can't have Cake everyday? Cake has good-for-you ingredients with naturally luxe formulas you'll love. Serving daily indulgences & fragrances inspired by real dessert. We're 100% vegan, cruelty-free, paraben & sulfate free.

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BIG BODY, BIGGER BOUNCE volumizes to give body, bounce and movement to fine hair.

SMART INGREDIENTS non-sticky mousse leaves a soft touch finish

NEVER CRUNCHY no alcohol, parabens, waxy residue, stickiness or crunchiness, designed to leave your hair styled and touchably soft

RESTYLE YOUR STYLE reactivates with a spritz of water and light blow drying to help achieve volume without build up

ALL-DAY VOLUME, ALL-DAY HOLD: This volumizing spray gives your hair added body and holds your style in place for 24 hours

WEIGHTLESS FORMULA: It is light and long-lasting for a hold that won’t keep you down

YUMMY SCENT: Your hair will smell fruity and floral thanks to this lovely scent

HOW TO USE: It’s easy—just spray from 8 inches away on dry, styled hair

PAIRS WITH: Try this aerosol hair spray with our Volume Spray Gel and Volume Mousse

CRUELTY-FREE: All Aussie products are certified PETA Cruelty-Free

FOR WAVY AND STRAIGHT HAIR: Plays well with wavy and straight hair